Marketoonist’s Tom Fishburne said “The best marketing doesn’t feel like marketing.” Generating leads online can be a daunting task based on the sheer volume of content on the internet. You may see this as a prompt to hard sell with your content, this won’t work. Here are some tips to make sure your content is working as hard for you as you are working on it.
Take advantage of social media platforms
Social media platforms are powerful tools for creating an audience and allowing your content to reach thousands if not millions of people. The ability to actively engage with your audience allows you to interact in real-time. This engagement makes people feel comfortable and taken care of – making them more likely to do business with you.
Make sure to use these platforms actively i.e. if someone asks a question in a comment on Facebook, answer it. Proactively reach out to your audience and try to meet their needs through communication.
Talk to people and engage. People will notice that you are responsive and more likely trust you with their time over someone who posts on social media platforms but doesn’t engage. Give valuable information rather than advertising and pull them in with committed communication rather than pushing them away with hard selling tactics.
Make use of the specific features each platform offers and know your audience.
Use the power of the guest blog
Posting content on a website you are not affiliated with, while using relevant keywords will help you drive more traffic. The links created may even make your brand and domain authority stronger. By posting to non-affiliated websites you can nudge more potential leads your way with well-placed links and keywords in relevant, quality content.
Subtly is key
Providing reading material with information that is of value to your audience is the best way to engage with your market. Make sure you write with the intention of educating, engaging and informing your readers. You may not have new ground breaking information but in that case you can repurpose information in different ways to make it interesting. Try combining information, making comparisons or even creating an infographic.
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