SEO, what’s that?
SEO or Search Engine Optimization has changed the way businesses connect with clients online – forever. The name itself might make SEO seem like a difficult subject to understand but with the right mentors, SEO can be learned as easily as your ABCs.
And that’s exactly what we’re going to do today – learn our ABCs of SEO.
Rather than having an in-depth discussion about SEO, I would like to make an emphasis on its role in improving the current state of your online business. Take this article as a sort of motivation, to help you visualize your company’s future with SEO.
My Company Is Based In Cyprus, Does SEO Work Around Here?
You bet it does. SEO exists in a different realm – a place that is common for all kinds of people. The only qualification you need to access this place is good internet connection.
SEO is a marketing tool used in cyberspace. So it doesn’t matter if you live in America, China, or in the great country of Cyprus – SEO works just the same. You just reinvent it to accommodate the needs of the Cypriot Market.
Cyprus has been classified as a high-income economy by the World Bank in the early 2000’s after facing many economic challenges due to its independence from the UK in the 1960’s. To this day, Cyprus is continuously improving its economy through strengthening the country’s tourism, financial services, shipping influence, and commerce. Certainly, Cyprus has attracted many businessmen and entrepreneurs to invest on the country – you probably being one of them.
Because of this rapid economic growth, businesses of all kinds have emerged on different parts of the country – with many of them competing in a similar industry.
Let’s suppose you’re a start-up dentist planning to run your own clinic in Cyprus. Infiltrating this advanced market that probably have a hundred other dental clinics can pose a big problem for your business’s growth. Knowing that you are fresh competition, other clinics will be on high alert. And a battle of marketing campaigns ensues.
Offline marketing will be your first go-to tactic. You make flyers, give out pamphlets, and maybe even put up your own billboard. However, as much as these methods are classics; they’re also very expensive. And the results brought about by these marketing tools may not compensate for the amount you invested.
And at this point, you will have to take matters online.
To answer some of your major concerns very briefly, let’s do a short Q &A:
What is SEO?
SEO (Search Engine Optimization) is a marketing tool in which we apply certain techniques and methods to your website in order to get it ranked higher in search engines.
Why Would You Want SEO?
Getting ranked on the first page of search engines – which means becoming a part of the top 10 organic search results – will increase your website’s chance to get seen by potential clients by a whopping 90%. If we’re talking of 100 people, you get the chance to be discovered by 90 individuals. Out of 90 individuals, the 10th placer averages 3% of the total number of clicks – that means that even if you place last on the first page of the SERPs you still get that 3% chance of getting a customer.
Sound little? The 100 people we used for the example is for visualization purposes only. After all, there is a very slim chance that you only get 100 people using an organic search per day. Fact of the matter is that you’ll probably get way more than a 100. Two trillion organic searches are made every year. That’s not a number you can easily disregard.
If your market base is in Cyprus, SEO may be a tad easier for you. You will only have to focus on local SEO – a much smaller audience compared to competing internationally.
How Can I Start My Website’s SEO?
Basically, you have two options:
- Do it Yourself
- Outsource to a Professional Agency/Specialist
If you’re very new to SEO, option number one will be very time-consuming for you but it will allow you to evaluate your business more objectively. You learn how your website’s metrics look like and you reserve the prerogative to decide which course of action to take. It’s great to take charge of your own website’s SEO because you would be doing it with all the best intentions in mind for your business. However, you have to be ready to sacrifice a lot of your time in return.
The second option, well, is a more popular one. You are asked to pay a fixed fee or a monthly subscription upfront and an agency or specialist will do all the SEO work for your website. Your role will be promoted to that of a supervisor and most of the tedious tasks will be carried out by seasoned professionals. Many agencies offer SEO packages, some agencies even offer all-around packages which not only include SEO but overall website development. Softwarecy, for example, offers this kind of SEO in Cyprus.
What Are The Advantages of Hiring an SEO Agency?
- You free up more time for yourself.
SEO demands a lot of your time. From content creation, link building, to fixing site errors, there are just so many tasks to attend to that it can be too much for one person (who’s also running an entire business) to manage.
- They know what they’re doing.
SEO is, in essence, experimental. There is no exact equation to getting the most desired results. SEO agencies implore the help of professionals who eat and breathe SEO. If anyone knows SEO, it’s them.
- Agencies are mostly accountable for the results.
When you work on your SEO and something goes wrong (or nothing happens at all) you have to go back to square one by yourself. With an agency, you can displace accountability outside yourself – within reasonable boundaries, of course.
It is really entirely up to you which path you would like to take. The most important thing is that you get started with your SEO and take advantage of its benefits before any of your other competitors do.