Everyone in the business world knows you need a website in order to succeed. After all, that’s where your customers can find out more about your business and browse your products or service. However, not every business website is a good business website. If people can’t find their way around your website effortlessly, it’ll do more harm than good. Moreover, if you fail to make it professional, visitors will turn to your competition instead. So, what exactly makes a website design professional? Here are five essentials for your company’s site.
Many business owners believe empty space on their homepage is wasteful. This makes them look for ways to fill empty space with stuff they don’t really need there. But the truth is, spacing makes things clearer and you want your visitors to find your website clear and easy to follow. First of all, you need line spacing as too little space between lines can make text look dull and difficult to read. Too much spacing can make your eye easy to get lost so finding a happy medium is your safest bet. Obviously, text should never touch images or tables on your website. On top of this, empty or “white” space between images and texts will make your website look more professional and elegant.
Sometimes, combining as many colors as possible may seem like a good idea but the general rule is – the simpler your website design can be, the better. Too many colors and images can easily distract your visitors and make them forget why they’re really there. On the other hand, simplicity always works when it comes to website design, especially when you’re going for a professional look. Just take a look at Dropbox homepage which is the real example of simplicity. Visuals and text are limited while neutral colors dominate the entire page. Visuals are minimalist as well and they don’t steal the show from options the visitor can click on.
Design is crucial for business websites but text plays a significant role as well. People enter your website to find information and the best way to provide them with info is through text. Not only that, but text is also an integral part of every business’s SEO strategy. Put simply, if you want search engines to give your website credit, you need to make your texts readable, use keywords and pay attention to other SEO-sensitive elements. When it comes to fonts, Arial and Helvetica are something you just can’t go wrong with. To make your texts look professional, use headlines, bulleted lists, and italics.
Another important element of every beautifully-designed website is consistency. Match design elements thought your pages and make it easy for your visitors to focus on the real reason why they visited your website in the first place. The best way to do this is by using the same fonts, sizes, colors, and button styles thought the website. To see how consistency makes a website better, visit AskGamblers and pay attention to the buttons on every page. The best thing about consistency is that it will always bring your website up a notch. For instance, even if you can’t afford to include quality graphics into your web page, a consistent design will make visitors stick around.
The number of smartphone users is expect to each 2.5 billion in 2019. This tells you just how important making your website mobile-friendly is. People are slowly moving away from desktops and they browse the web using their mobile devices. If your website isn’t optimized for these devices, it doesn’t even matter how much effort you put into designing it. Internet users want to be able to enter your website anytime, anyplace and through any device they want. Fail to provide them with the option to access your website through mobile devices and you’ll be guaranteed to be left behind. Check out Huffington Post to see how they alter their headlines for mobile users.
To wrap it up
Pay attention to every element discussed in this post and designing an aesthetic and fully-functional website will be a lot easier. Without the essentials, there’s no way you could end up creating a website that can stand up to your competitors’ online presences.