Are you a novice online business owner lacking the desired head start? Well, considering the growing number of businesses, you are certainly not the only one.
What can you do in such a situation?
The obvious option would be to hire an SEO company which is going to work on boosting your website’s visibility and online traffic. The company you hire would achieve this by providing excellent user experience and constant availability, which in turn will result in customers’ loyalty, large-scale audience and eventually greater sale.
Since SEO agencies have become a marketing trend, they are present in a huge number all around the globe. For instance, if you live in Ireland, you can find plenty of search engine optimisation agencies in Dublin.
The plethora of SEO companies does not mean that all of them are reputable and reliable. In fact, hiring the right one is often considered a challenge.
How to choose a trustworthy SEO agency for your business?
Determine your goals
The first thing you should do is to determine what you wish to achieve by hiring a search engine optimization company. You either need to start from scratch and have a completely new website set up or you will just need an improvement on some segments.
Either way, you must be sure of your demands, in order to know what service to require from the potential agency.
Conduct a research on the company’s past
To find the right company means spending a lot of time digging into its past. Although this seems like a dull and time-consuming process, it’s utterly important to gather as much data as you can on the company’s performance in the past.
You should look for reviews, awards, case studies and years of experience. There’s nothing better than having a proof of their success in the form of portfolio or clients’ recommendation.
Feel free to ask them to send you the portfolio, so that you can take a closer look into their types of clients.
Contact other clients
There is nothing wrong in contacting some of their customers, so that you get first hand information. You can ask them some valuable questions about the company’s punctuality, correctness and performance.
Be direct and find out if they are satisfied with the service. You can also ask them to compare the agency with another one from their previous experience.
See this page to find out which factors are of greatest importance and use them in your inquiries.
Arrange a meeting with the potential company
After all the research, you’ll probably pick an agency which you believe would be a good choice. However, you can be even more firm in your belief if you arrange a meeting.
This meeting can take place online or tête-à-tête. The latter is more practical, because you’ll get a chance to meet them in person and judge them better than through screen.
When you meet them, don’t be afraid to ask them any number of questions you have on your mind. After all, you are the one paying the money so all the cards should be on the table.
Don’t focus just on their previous experience. It’s alright to ask them something about it, but you’ve already made an extensive research by reading their portfolio and client’s recommendations.
Focus more on their future performance and how they can be of benefit to you and your business. Ask them how long will it take to witness positive results and never forget to ask them about the cost of their service.
Plan your budget
Even when you find the right SEO, if their services cost more than you can afford, you won’t be able to hire them.
Therefore, be realistic when you plan your budget and make a research on the prices of SEO on the market. The SEO calculator on this link can help you: https://www.searchenginejournal.com/seo-cost-calculator/264305/#close.
Be cautious when looking for an SEO agency.
Don’t fall for companies which offer instant success. Avoid the cheapest ones; there is a reason why their price is so low.
Stick to your research and you’ll find the perfect SEO to match your business!