For small businesses and startups, internet marketing can help you boost growth, expand your reach, and acquire new customers. But how exactly can you leverage it successfully? This guide will help you understand the advantages of internet marketing, the different channels you can use to ensure progress, and the importance of using a professional digital agency.
Advantages of internet marketing
Compared to traditional methods of marketing, the internet has several advantages that are particularly helpful for small businesses.
First of all, it has a wide reach. Through social media, blogs, and websites, you can connect with customers from around the world. While traditional methods are constrained by geographical locations, the internet allows you to cross borders and acquire customers in new places.
Internet marketing allows you to engage with your customers on a more personal level, especially through mediums such as social media. You are able to interact and receive feedback from customers almost immediately through this channel, which can then help you determine the direction of your business in terms of your customers’ wants and needs.
Internet marketing costs significantly less than many traditional methods of marketing such as TV, radio and print ads. You also have a lot more control regarding the effectiveness of your marketing budget, as there are tools in place that allow you to set limits and/or determine which channels you want to allocate more of your budget to during both the initial launch and during the campaign. Rather than simply placing your budget on the hopes of one traditional method and hoping for the best.
Internet marketing channels
The internet is a vast space where you can find your spotlight or get lost in the oversaturation of content and information. To avoid the latter scenario, what you need is to determine which channels work best for your type of business.
- Social media
Social media platforms allow you to market your business to your niche audience at practically no cost. As long as you post regularly, engage your followers, and post relevant content, you can build an audience that has a high customer conversion rating without having to spend a cent.
Social media platforms have some limitations however, especially when it comes to long-form content. If you need to share information that doesn’t fit in an Instagram caption or is too long for a Facebook post, then you can put it up in a blog or on your website. These channels are a great way for customers to get to know your business and services more thoroughly.
Lastly, email campaigns and newsletters allow you to connect with your most loyal customers. Use these channels to provide them with special coupons or discounts so you can improve customer retention.
Internet marketing agency
As a small business, do you need an internet marketing agency? Well, it is up to you to decide. But there are two primary reasons as to why a digital agency might be good for your business.
Firstly, it lets you stay focused on your business. Effectively managing your different internet marketing channels, while also trying to run your business can be challenging. A digital agency will take things off of your plate so you can focus on other important aspects of your business.
Secondly, a digital agency will have experience and expertise on internet marketing. They know how to optimize content for search engines, to build and engage your audience and to convert website traffic into buyers and profits.
Hopefully, this guide has helped you understand internet marketing a little better and how your business can look to leverage it.