If there is one thing business owners can agree on, it is that you need to approach your target market in places where they hang out. If your target consumers, as well as present customers, are sports-loving people who like to watch NFL, NBA, MLB, NHL games or sports channels like ESPN, FOX Sports, or NBC Sports, you would not endorse lifestyle channels like HGTV or Lifetime.
You want to put all your advertisements on networks that show sports events, where your target consumers will see them. And that is why Messenger marketing is set to become one of the world’s biggest marketing platforms in the next ten years. There is no denying the fact that we are moving away from SMS, phone calls, flyers, and emails.
A lot of consumers, businesses, and advertisers are using mobile-friendly messenger platforms like Facebook Messenger, WhatsApp, iMessage, or Viber, to keep in touch with family, friends, as well as business associates. It is the easiest, the quickest, and the most convenient way to talk or reach someone.
That is why in today’s digital age, Facebook Messenger Marketing is the most reliable and exciting marketing platform to arrive in the marketing industry. It has been at least a year since the hype of Messenger Marketing has reached the marketing world, and with its continuous growth and evolution, it will be not a surprise if it will dominate the industry someday.
In this article, we will discuss the most recent developments and changes that are happening in Messenger Marketing including the ManyChat course.
Here is what we are going to do. First, we need to go through some of the prediction most experts made in the past few years that are starting to happen right now. After that, we are going to make new predictions of Messenger marketing’s future.
Is Messenger Marketing rapidly growing?
If there is one thing that’s been true in business, it is that companies likely to lean towards communication channels that your target market are already using. That makes sense, right? Back when people communicated using hand-written messages and letters, direct mail, email, and SMS were born.
When mobile phones became a thing, so did telemarketing. The rise of electronic mail led to the emergence of email marketing. In today’s digital world, people communicate using a Messenger application. And over the years, it is fair to say that the popularity of applications and platforms has skyrocketed. According to studies, in the next couple of years, Messenger Marketing will be getting at least 80% of all Business-To-Consumer communication in the industry. If you want to know more about B2C or Business-To-Consumer, click here.
It will replace websites, emails, SMS, and phone calls as the primary way for business people to communicate with their clients, customers, and their target market. It is not going to be like most fads that will disappear into obscurity after a few years. Messenger Marketing will be the next big thing, or they already are. If you have some skepticism about all of this, all you need to do is look at China, where this is already happening.
In China, at least 900 million people are using a messaging application called WeChat every month and making it the most widely used online platforms in the country. It is the most effective and dominant way Chinese people communicate with each other, pushing email and SMS out to the curb.
Even when people are at work, a lot of employees use the application when dealing with their business instead of using traditional communication, phone calls, and email. It allows voice and video call for free, easy substantial file sharing, and even instant group messages and chats. Instead of exchanging or giving out business cards to other business people, you can use the app to scan other people’s QR or “quick response” code and get their contact information.
According to the WeChat User Report in 2017, at least 87% of users in China use the app to pay for their online purchases. Compared to 38% for cash and 29% for credit or debit card. That’s almost 30% to 60% disparity.
Messenger Marketing predictions are already happening
To know where Messenger Marketing is going in the next few years, you need to understand where it came from and where it is standing in today’s market. Here are some of the prediction experts made that is already happening with Messenger Marketing.
If you are not familiar with messaging applications, you can visit https://en.wikipedia.org/wiki/Messaging_apps to know more.
Messenger Marketing in on a rapid rise
Experts already established that Messaging app users will be rising at an exponential pace. But the growth of Messenger Marketing is the same? A lot of people predicted that this kind of marketing would also be growing faster by a mile. To give you an idea of what we are talking about, we will provide you with an example.
ManyChat was created in 2015, although it was not until April 2016 that Facebook started its Messenger application. With that, we can say that the app only existed as a Messenger Marketing tool for Facebook for only two and a half years. That is not very long considering that Facebook has been around for about at least a decade.
But even though it only has almost three years of experience under its belt, the application has powered at least 400,000 Facebook pages in more or less 100 countries all over the world. And what’s more exciting, the fact that ManyChat crossed the three billion messages per month margin.
Because of this rapid growth, the company has grown from three people to 45, and they are still growing. So, as Messaging platforms starting to dominate the market, so does Messenger Marketing. And when you look at the trend today, it will just continue its growth for the next 10 to 20 years.
It will not be long before a lot of companies are using Messaging applications to connect with their customers all around the world. Imagine an application that has the power to dominate every industry and every business. That’s one compelling application.