Unless you are writing for your blog or website, it is essential that the people you are targeting can find your content. For a lot of bloggers, Search Engine Optimization is most probably the most exciting topic. For most, the term SEO or Search Engine Optimization recalls images of contents stuffed with keywords, written for search engines, not for the readers.
To some, Search Engine Optimization is an annoying but essential part of promoting and marketing your contents as a blogger. Search Engine Optimization or SEO has changed a lot since its conception. The SEO you are familiar with from ten years ago like keywords, repetition and clunky titles may no longer work today.
Instead, Search Engine Optimization in 2018 is more about creating valuable, quality content and boost it by following a few SEO principles.
(What is SEO or Search Engine Optimization? Visit https://www.webopedia.com/TERM/S/SEO.html)
From tagging and naming your photos, to structuring your blogs properly, it will take at least a few small changes to convert tour blog from unoptimized to a blog site with search engine ranking in mind. These simple and small changes can have a significant effect on your site’s traffic.
Doing a few hours of Search Engine Optimization work on an already high-traffic site can contribute at least tens of thousands of visitors through organic searches each year. Whether you are blogging for a specific niche or writing about your everyday life, the techniques we listed below will help bloggers optimize their content for organic searches and attract more viewers, and gain more revenue as well as expose the articles that you publish to wider audiences.
Bloggers should start with a search-friendly blogging site
One important decision you will make as a legitimate blogger is your choice of content management system or CMS. The content management system is the publishing platform you will use to create and publish your blog, add content and structure your blog into a functioning, complete site. Not all CMS are made equal.
Some of them are much easier to use compared to others, and some are search engine-friendly than others. For a lot of bloggers, the best platform that combines search engine optimized ubiquity, and design, as well as user-friendliness, is WordPress. It is very popular among bloggers as it powers an estimated 26 percent of all blog sites.
You can also use Blogger, TypePad or LiveJournal, all of them allows self-hosted blogs. Most of the time, you will get good results, in both search engine optimization and ease of use when you are using WordPress.
(To know more about CMS or Content Management System, click here.)
Optimize the permalink structure
Before you start making quality contents, it is essential to structure your site with the search engine in mind. Traditionally, WordPress uses “ugly” permalink format using a specific Post ID for every page or content you publish.
For example, if your blog is hosted on sample.com, the URL for every blog post you publish would look like this: http://sample.com/?p=123. Not only it is hard for users to use this kind of URL structure, but it is also difficult for search engines like Google to understand it.
Search engines use the URL of a site or page to determine their subject. The closer its URL lines to the keywords they are using, the better rank they will get. For example, if you are using SEO Northern Ireland as a keyword, your URL should also include SEO Northern Ireland. This will tell Google and other search engines that your blog and your content is all about SEO in Northern Ireland.
After you have installed WordPress and published your content, you can now modify your site or blog’s permalink structure and use the title of every post as a URL instead of using WordPress’ publishing code. To change the URL permalink, all you need to do is to click “Settings” in your WordPress dashboard and click “Permalink.”
Optimizing your contents
When optimizing your articles, keywords in your article will be used in your posts’ URL instead of a publishing code. This way, search engines like Google will have an easy time recognizing what your content is all about. It will help Google algorithm understand your content’s theme and target keywords.
It will improve your post’s search visibility, and eventually help your site rank higher in organic searches. If you are new to using WordPress, changing your blog’s permalink structure should be your priority as a blogger. It is a simple task that will have a significant benefit for organic searches in the long run.