Many websites have relied on digital marketing campaigns over the years to succeed. Local SEO and other services is not a thing of the past: while the name of the game might have changed, the kind of content ranked high on search engines is still what many marketers are willing to pay for and invest in.
What is important is to keep business evolution at breast with evolution of the methodologies and strategies of achieving local SEO optimization. However, the goals remain the same: delivery of content that’s real value for readers, avoiding keyword stuffing, targeting multiple keywords e.t.c.
Here are tips on successful SEO copywriting:
- Target multiple keywords: Multiple keyword-targeting is very important. In addition to targeting primary keywords, ensure to target secondary or long-tail search terms as well. This helps to achieve more organic traffic.
You could imagine how much traffic you can get with dozens of pieces of content if the content rank for hundreds of search queries.
Besides, you need to Use Google’s Keyword Planner in order to identify keyword variations that you can use in your content.
Also, ensure key phrases are placed in the title tag, Meta description and header tags.
- Improve readability: Readability directly affects user engagement metrics and this is one of the most important factors considered when ranking web pages today. Indeed, reading level is a mid-tier ranking signal for page-level keyword-agnostic features.
In relation to the latest changes in Google’s core algorithm, user experience is still playing a huge role.
To achieve a better readability, format your content to accommodate skim readers, use shorter sentences, break long paragraphs and highlight most interesting parts such as sub0headings and whitespaces.
- Latent Semantic Indexing and TF-IDF: Search engines are becoming smarter in matching queries with relevant indexed pages. They use Latent Semantic Indexing process to understand words and term relationships.
As such, ensure your writing for local SEO includes more related nouns and entities, synonyms or other close variants, and has terms frequently used by other competing pages.
- Format content for snippets or the Google’s answer box: Make sure your content has sections that can answer queries such as “how to,” “what is” and “list of” directly.
In addition, ensure to include more logical and accurate answers to these sorts of queries, include links that point to the page.
For instance, you could include a section that states one question that relates to your content. This could be stated in the sub -heading. Then proceed by providing a concise and direct answer or listing the answers to the targeted query.
Additionally, make sire users and search crawlers are able to easily find this section.
About Author: Author of this blog is a content marketer who formally worked at Emerging NewsHub 24. A writer by day and a reader by night, he is loathe do discuss himself in the third person, but can be persuaded to do so from time to time.